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Responsible Danish systems for the
construction industry are in our DNA

Since 2000, Alfix has been working consciously and dedicatedly to minimise its environmental impact and,
at the same time, to supply the market with products and solutions.

Alfix takes responsibility for more sustainability

See environmental documentation
See environmental documentation

Professionel Danish systems for floor,
wall and façade structures

For example, Alfix is the leading supplier of durable systems
for installing tiles in swimming pools

Alfix takes responsibility for more sustainability

See environmental documentation
See environmental documentation

Danish family owned business
- since 1963

Responsible, high-quality systems for construction projects of all kinds

Alfix takes responsibility for more sustainability

See environmental documentation
See environmental documentation

Use one of our consumption calculators to establish an overview of consumption for a major project or simply
a single Alfix product. You can calculate the recommended consumption in kg per product.

Our range of calculators includes a floor and wall calculator, a façade calculator and a product calculator.


Alfix nominated for Børsen Sustainable Cases 2022

In recognition of its development of a low-carbon tile adhesive, Alfix is one of the 50 companies that the leading Danish commercial newspaper Børsen has nominated for its Børsen Sustainable Cases initiative in June 2022.

Børsen Sustainable Cases is a new initiative whose purpose is to highlight great examples of tangible, scalable green projects that Danish companies are working on. The intention is to provide inspiration at the same time as acknowledging the 50 selected projects. Børsen is the leading commercial newspaper in Denmark.

Tile adhesive helps combat climate change
Alfix has been nominated in the “Combating climate change” category for developing a new tile adhesive – Alfix ProFix Plus – whose climate footprint is 27 percent lower than that of the standard Alfix ProFix product. The perspective – and the expectation – is that the new adhesive will take over as Alfix’s best-selling product.

The new, low-carbon tile adhesive, Alfix ProFix Plus, is ideal for environmentally certified constructions projects such as Swan-labelled construction and DGNB projects. The product is also the first Swan-labelled tile adhesive in Denmark.

It is the composition of raw materials that has played the key role in making it possible to cut the climate impact of the tile adhesive. The extraction, refinement and transport of the raw materials actually account for more than 98 percent of the total carbon impact from Alfix, and the new ingredients include low-carbon cement and a naturally produced light filler.

In recognition of green initiatives across various sectors
The 50 cases have been selected by the Børsen Sustainable editorial team in close consultation with the Wilke analysis agency and an advisory board of sustainability specialists from the business community. The idea behind the initiative is, inter alia, to recognise the numerous green initiatives being introduced in the business community – in the same way as Børsen annually acknowledges the gazelle companies that are powering growth and innovation. The initiative is intended to contribute to the cultural change which, at the end of the day, is expected to define the degree of sustainability.

Here at Alfix, we are delighted and grateful to have been named one of the Børsen Sustainable Cases in 2022.
The recognition is significant, particularly as it comes in the wake of Alfix winning the 2022 Building Industry Environmental Award in May, for the company’s ambitious work in the field of the environment and OHAS. This provides a platform for the company to reach even further and provide inspiration with sustainable systems for the construction sector – not just in the construction industry itself, but more broadly within the business community.

Find out more about Alfix’s work with sustainability: CSR (


Meet an ‘Alfixer’ - Mikael Noe, technical project manager of the technical department

Tell us a bit about you, your department and your own work:
I am a qualified mason and building designer. I joined Alfix in 2013. When I’m not working, all of my awake time is spent climbing, travelling, running, doing sport with others and with my family.

There are three of us employees in the technical department, with an office at the factory in Kolding. We work closely together internally, but all have our own areas of responsibility. The tasks we do at work are somewhat varied, ranging from generic day-to-day tasks such as writing guidelines for a specific project, giving and receiving training in relation to use of a certain product, training on building regs and the regulatory framework around these, plus the guidelines underlying the work that has to be carried out in wet rooms and on facades and so on.

Another part of my working day, and an important one at that, is inspecting damage to buildings. It is important for us to gain an understanding of when and why damage happens; this is so that we can help the customer, but also so that we can develop sustainable products that can withstand the level of utilisation where they are integrated. Once we understand the reason for the damage, it also becomes easier to create helpful technical guidelines and ultimately give customers peace of mind. The tasks are pretty interesting, all in all.

What are your tasks, specifically?
There are so many. One of them might be to inspect damage. Typically the task will arrive on my desk from one of our own sales consultants or from a tradesman who has contacted us directly. In the first instance we always try to get an overview of the extent and nature of the damage, through images and calls. We can often provide support over the phone directly, based solely on the images of the damage we have seen and what we have been told.

In other situations, I would need to go to the construction site and see it for myself to get an idea. We often take samples away for more detailed analysis to get to the bottom of the damage and understand and explain why it happened. Typically I would then create an ‘inspection report’, in which I provide an account of the cause of the damage. It’s not a given that we will able to draw a firm conclusion on the cause, but we can highlight the most likely cause using our many years of experience.

We have also just finished a round of Alfix Pro Club network meetings across Denmark. Pro Club consists of a number of themed days aimed at professional masons,which cover a certain topical area. Typically I would be responsible for the technical content at these events. We have to plan everything in the months leading up to this, but luckily as a team we are good at getting all that done – covering sales, marketing and technical department tasks, among other things. It’s an intense, exciting time when that is going on.

What makes for a particularly good day at work?
When I can see that we are making a real difference, that’s a really good day at work for me. On a smaller scale, it’s when we help the mason to avoid damage and when they feel they get some enjoyment out of using our products. On a bigger scale, it’s when we manage to move construction in a more responsible and sustainable direction, and overall help to create more peace of mind around our solutions.

We work well together here in the technical department, which helps to create a nice working environment.


First-ever three-time ‘Skills’ champion of Denmark is a tiler

A three-time Denmark champion has been crowned for the first time in Skills Denmark’s history - tiler Kenny Bech Bruun - who now becomes the bearer of the impressive title. “A strong candidate in an incredibly strong field,” were the words of national trainer Lars Schmidt, in reference to the competition. What did the newly crowned Danish champion have to say for himself though?

Speaking in his Jutland accent about winning three times, 22-year-old Kenny Bech Bruun had the following to say: “It’s not a big deal.

Even though I’ve won three times, in my mind it was never about winning. I always think that things can be improved and am never totally satisfied”, Kenny Bech Bruun says, reflecting on his achievements. He sets high standards for himself and the quality that he delivers. Although, like many masons, he does piecework day to day, his stance on working in this way is clear: it should not mean poorer quality. “It is better to do it right the first time,” he says.

After all, the reason Kenny Bech Bruun is critical of himself is it helps with his own self-improvement. This is also something that he benefits from by taking part in Skills. “You always learn a lot by taking part in the competitions, and being more critical of yourself makes you improve,” he continues.

It is good craftsmanship, rather than winning, that drives him. “For me, Skills is first and foremost about getting a good result and having a good time with my competitors. We know each other well and work together well during Skills. It can all boil down to one single millimetre and above all whoever crafts the best piece of work on those days,” Kenny modestly states; who gained his ‘svendebrev’ journeyman’s qualification in September 2021 and now works at Axel Poulsen in Vejen day to day – usually on the bathrooms and stairwells for new builds.

A big fan of Alfix ProFix tile adhesive
Kenny Bech Bruun uses Alfix products in his work, both in competitions and his everyday work. But what’s his favourite product, we must ask? “I really like Alfix ProFix; it’s the one I’ve been using the longest. I use Alfix ProFix for everything – both floors and walls,” Kenny tells us.

International competition coming up
Next stop for Kenny Bech Bruun is the unofficial European Championships for tilers, which he is currently in training for, alongside this year’s second-placer, Kristian Bak Hansen. They will both head to Ausburg in Germany in July for the competition.

Kenny Bech Bruun had also qualified for the World Championships, which were due to be held in Shanghai in October 2022, but which unfortunately have been cancelled due to the Covid-19 situation in China. The advertisers behind the championships are considering alternative locations, with their decision set to be announced by the end of June.

As the proud main sponsor of the tiling profession at Skills, we here at Alfix would like to say a big congratulations and good luck with the competition going forward!


Aarhus University Hospital – How to choose an adhesive for 1,800 m2 natural stone

‘Forum’, Aarhus University Hospital’s new landmark in Skejby, is a 14-storey-high building with the kind of openness and airy feel that encourage people to be together. Beautiful natural stone is used throughout the building and is a contributing factor in the friendliness and homeliness to which the architect attached great importance.

Natural stone adhesive or a generic tile adhesive?
The tiles at the University Hospital are 40 cm in width, with decreasing lengths. Great care was taken when selecting the tile adhesive for the project: “As natural stone is very individual, it’s important to test the adhesive and tile together before laying 1,800 m2 of it. After tests with natural stone adhesive and the generic Alfix ProFix adhesive, a decision was made to use Alfix ProFix, because it has a much longer open time and is nice to work with, which saves us time”, master mason Jesper Sørensen, from Horsens Murer Service ApS, tells us.

He is pleased to have a proper basis and background for decision-making, thanks, among other things, to the tests conducted at Alfix’s laboratory in Kolding. As water impact from a generic tile adhesive can scald the top surface of natural stone, testing the tile’s sensitivity to moisture was a crucial determining factor in the choice of adhesive.

Knowledge of natural stone’s porosity a must
Natural stone is a material that creates a stylish and exclusive look and play of colours that are difficult to replicate with, for example, ceramic tiles. Natural stone has many different qualities, including hard as well as softer types, from non-porous (e.g. granite) to highly porous (e.g. sandstone) – all things you need to know about natural stone to be able to choose the type that is right for the level of utilisation on the project in question.

Knowing the porosity is important, as it enables you to choose the right tile adhesive; porosity is an indicator of the moisture sensitivity of the tile, after all. A specific natural stone adhesive, such as Alfix QuickFix premium, should be used for natural stone that is sensitive to moisture. Natural stone that is not sensitive in this way can be mounted with a number of different tile adhesives, such as Alfix ProFix, as used on the project in Skejby.

From Alfix ProFix to Alfix ProFix Plus?
Jesper Sørensen founded Horsens Murer Service ApS in 2009 and has since begun using Alfix products; over time this has meant many tonnes of Alfix ProFix tile adhesive. But is he now going to switch to the new CO2-reduced version, Alfix ProFix Plus? “We haven’t made the switch yet, but are expecting to use the new Alfix ProFix Plus for a project in Hedensted, because it’s a DGNB-gold certified build”, he explains. He feels that sustainability is higher up the agenda today even compared to just a few years ago - a development that he is following closely and is also part of himself.

Alfix products used on the project in Skejby
• Tile adhesive: Alfix ProFix
• Primer: Alfix PlaneMix
• Grout: Alfix QuickFuge – Premium 8



We would like to extend our thanks to the Danske Byggecentre association and the nomination committee that chose Alfix as the winner of this prestigious sustainability award. We are honoured and delighted with the strong vote of confidence that the award represents.

Ten years ago – in 2012 – we had the good fortune to win the Building Industry Environmental Award for the first time, when the prize was likewise awarded to Alfix on the basis of the company’s documented and actively applied environmental and OHAS strategy. It is an absolute pleasure to be able to bring the award home to Kolding once more! Under under normal circumstances, this award is presented once every two years in connection with the giant Danish construction industry expo.

The decision to name us the winner of the Building Industry Environmental Award is based on our active environmental strategy (CSR – Corporate Responsibility, and ESG – Environment, Social and Governance). One practical example of how the strategy results in tangible initiatives is the new Alfix ProFix Plus tile adhesive: ProFix Plus

The Danske Byggecentre association (which organises the construction industry expo and presents the awards) and the nomination committee had the following to say about Alfix and its nomination for the award:

Since 2000, the company has been focusing in particular on the environment and OHAS. Most recently, it has introduced more than 60 EPDs, it has made the UN Sustainable Development Goals an active part of its growth strategy, and it has expanded its factory with a new, DGNB-certified distribution centre. Alfix experiences strong commitment and receives positive statements concerning the meaningfulness of this work from employees, suppliers and customers alike. With clear strategic ambitions for increased green transition and new low-carbon ingredients in the company’s products, we are confident that Alfix will be able to fulfil its vision.


Alfix profile video

We’ve prepared a profile video about Alfix which presents the core of our business in two minutes of images, audio and text. We hope you enjoy the video!


ProFix Plus – Denmark’s first Swan-labelled tile adhesive

Alfix is now ready to launch a new, low-carbon tile adhesive, which will be the first in Denmark to bear the prestigious Swan label. Alfix ProFix Plus features a carbon footprint that is 27 percent lower than that of the well-known Alfix ProFix tile adhesive.

Sustainability through and through – a real plus for more sustainable construction
In comparable cement-based construction materials, the ingredients themselves account for 98 percent of the total carbon footprint, so there are clear environmental gains to be made by rethinking the choice of raw material.

In addition to using low-carbon cement, Alfix ProFix Plus features bio-based synthetic polymer and a natural light filler that translates into extended coverage. In fact, an 18 kg sack can cover the same area as a 25 kg sack of conventional tile adhesive. As if that were not enough, Alfix ProFix Plus is supplied in eco-friendly packaging featuring a new type of sack based on FSC-certified paper, with the inner film consisting of 100 percent recycled plastic. This helps cut carbon emissions from the packaging by 90 percent in relation to the current Alfix sack.

“We’ve focused on improved resource consumption in every area of the development of our new tile adhesive, which represents a more sustainable option through and through. Not only that, but Alfix ProFix Plus has been awarded both the Swan label and the EMICODE ECI PLUS label, which documents a minimal effect on the indoor climate, as well as suitability for use in DGNB-certified construction,” relates Kim Mathiasen, Innovation Manager at Alfix. He continues:

“Alfix ProFix Plus features a range of more sustainable properties that can help reduce the climate footprint of future constructions. It is for precisely this reason that the solution has been nominated for the 2022 Danish Building Industry Climate Award. We see this as a huge pat on the back, because it is well known that this award is presented to construction materials with a documented and significant low-carbon effect.”

New and more sustainable technology helps cut down on dust
The new tile adhesive is a low-dust solution, too, which helps improve the working environment. Dust reduction has been achieved here by using a completely new technology that cuts consumption of the otherwise commonly used oil by more than 90 percent.

Even though Alfix ProFix Plus has a carbon footprint that is more than a quarter lower than that of Alfix ProFix, the solution still provides the same, reliable technical properties. The biggest difference is the colour of the product, which is due to the low-carbon cement used in its preparation, as Kim Mathiasen explains:

“The strong technical properties that distinguish Alfix ProFix have been retained in full in the new ‘plus’ version. This means you can be sure of an efficient, versatile solution that is approved for wet rooms and for underfloor heating as well. The light, fluid consistency makes the product easy to blend and to work with, and just like Alfix ProFix, it is suitable for foot traffic the next day in most cases. It is easy to apply and has a long open time, which makes it ideal for all kinds of tasks both indoors and out.”

Alfix ProFix Plus is suitable for both walls and floors, as well as for large format and Porcellanato tiles. It has a long yield per square metre in layer thicknesses up to 10 mm.

The tile adhesive will be launched in April 2022.

Click here to learn more about the product: Alfix ProFix Plus


Meet an authentic “Alfixer” – Alf from Sales in Denmark

Tell us a bit about your department and your assignments:

"I work in the sales department as a mason consultant with district responsibility for Zealand and the other islands. My job puts me in touch with my customers – building supply stores and firms of masons – on a daily basis. I live in central Zealand, where I have a home office so I can stay in close contact with my Alfix colleagues in Kolding, particularly our technical department."

What are your tasks, specifically?

"My day usually starts with me answering some technical questions on the phone.
I work closely with a number of masons, and I often meet them out on the construction sites where we can have a good chat about our products and systems. I sometimes act as a sounding board for the master masons, where we may head out together to inspect a façade assignment, for example. Working together, we come up with the optimal solution that provides the best result for both the mason and the building owner/the end customer.
At the same time, I have to visit the building supplies stores in the district. Here, my task is to help the employees out by answering their technical questions, and I also present our product range to the staff and explain the benefits of Alfix products to them. There are also a number of trade fairs for skilled workers in my district, which I’m happy to attend.
Other “duties” can include setting up after-work events for masons, where the skilled craftsmen can come and try new Alfix products."

What makes for a particularly good day at work?

"I feel that I’ve had a really good day at work when we’ve helped our customers find the optimal solution and achieved an excellent result together."


Danish Building Industry Environmental Award and Climate Award

The 2022 Danish Building Industry Awards will be presented this spring, and Alfix has been nominated in two out of four categories.

“We are proud and honoured to have been nominated simultaneously for the Danish Building Industry Environmental Award and Climate Award. We would like to thank the nomination committee for recognising our years of work to promote more sustainable construction at both strategic and operational level,” says a clearly delighted Anders Bertelsen Toft, CCO and co-owner of Alfix.

Environmental Award
Alfix has been nominated for the Danish Building Industry Environmental Award on the basis of its sustainability strategy which, inter alia, defines how the company works actively with the UN Sustainable Development Goals in its everyday operations. Click here to see documentation of Alfix’s collaboration with the Bureau Veritas certification agency: Sustainable Development Goals

Moreover, at the start of 2022, Alfix ratified the UN Global Compact and joined Global Compact Network Denmark – the most significant global initiative for responsible business and the largest network in Denmark for responsible enterprises, respectively. This clearly highlights Alfix’s ambition to work to ensure that sustainability considerations are addressed to a much greater extent, through the use of less environmentally problematic raw materials and other deliverables from the supplier link of the chain. This is without doubt the biggest source of carbon impact, and the company has already spent years reducing the carbon footprint generated at its factory in Kolding, Denmark.

Fully 22 years of work
Alfix’s work to reduce environmental impact and to improve the working environment for employees, customers and end users alike began back in 2000. This was the year in which the company started work on documentation and improvement strategies in the field of the environment and occupational health and safety (OHAS). Alfix’s first environmental report was prepared in partnership with the CSR organisation Green Network, and was published in 2002. Alfix previously won the Danish Building Industry Environmental Award in 2012 and has subsequently been nominated twice for the same award in recognition of new, more sustainable products.

Climate Award
The second nomination is for the DANISH BUILDING INDUSTRY CLIMATE AWARD. In this category, Alfix has been nominated for its new, low-carbon tile adhesive, Alfix ProFix Plus. This product will be launched in April, and the “Plus” suffix refers to added environmental consideration. In addition to its reduced carbon footprint, the product features a range of OHAS benefits for the skilled workers who use it. To find out more, see the following article about ProFix Plus.
Click here to read about Alfix’s journey towards more sustainable construction: Environmental documentation


Alfix nominated for two sustainability awards – 2022

Alfix won the Danish Building Industry Environmental Award in 2012, when the presentation was made by HRH Crown Prince Frederik of Denmark.

Today, ten years on, we are delighted to have received another nomination – TWO NOMINATIONS, in fact!
We have been nominated for the Danish Building Industry Environmental Award in recognition of our sustainability strategy, and for the Danish Building Industry Climate Award for our new, low-carbon tile adhesive, which we will be launching this spring.

We are crossing our fingers and looking forward to the announcement of the winners, which will be made when the beech woods turn green.

We would like to thank the nomination committee for putting the Alfix name forward for two of the four sustainability awards.
We are almost buzzing with excitement here in Kolding.

Click here to find out more about Alfix’s years of work to promote sustainability


Sustainable Development Goals – “We work with them every day”

In the summer and autumn of 2021, Alfix undertook an exciting process in partnership with Bureau Veritas, the recognised certification company. This initially took the form of a management workshop on the UN Sustainable Development Goals (SDGs), followed by a “screening” of the company with the participation of both the management and selected employees.

“We’ve selected two strategic Sustainable Development Goals, each of which matches our core business and gives us the chance to make a real difference. The two SDGs are No. 8: Decent work and economic growth, and No. 12: Responsible consumption and production,” relates Anders Bertelsen Toft, CCO at Alfix.

Six underlying subsidiary goals are linked directly to Alfix’s ongoing growth strategy. These subsidiary goals refer to everything from sustainable product development with meticulous selection of more sustainable raw materials for the end products, to efficient production that generates less environmental impact. Responsible waste sorting and general documentation of the company’s activities in the fields of the environment, occupational health and safety, and management are likewise high on our agenda.

“We believe that the sustainability agenda deserves the greatest possible attention. As a Danish manufacturer of construction materials, we are excellently placed to help influence development in the right direction,” he continues.
Fortunately, more and more customers also expect a proactive response to the green transition today. And while Alfix has long been working for a better environment and improved OHAS – since 2000, in fact – the director confirms there are still many more activities that the company wishes to launch in the future.

“We are not perfect, but we are making a real effort. We owe it to the coming generations,” he emphasises.
Most recently, Alfix has ratified the UN Global Compact and joined Global Compact Network Denmark – the most significant global initiative for responsible business and the largest network in Denmark for responsible enterprises, respectively.

Click here to see the documentation for Alfix’s SDG process:

Verfication of works shop and screening aug - nov 2021.pdf (


Who said WOW! In the swimming pool?

Trongårdsskolen school, located in Lyngby to the north of Copenhagen has been extensively modernised. The fine traditional swimming centre has now been upgraded with a quality system for the swimming pools from Danish company Alfix.

The Alfix pool system: PlaneMix 100 (fast-setting screeding mortar), PlaneMix S40 (pool and concrete repair mortar), Epoxy Primer, Epoxy Membrane, 2K Sealing Membrane,
ProFix tile adhesive + Flexbinder flexible tile adhesive, C2 Epoxy grout and IndustryFuge - CeraFill 18 (cement-based grout).

Learn about our pool system here!

The Alfix history

Alfix was established in 1963 by Hans Carstensen Toft (1916-2003) and remains a family owned Danish company.

H.C. Toft worked on the basis of many years of experience with sales to suppliers of the building and construction industry, and latest as a representative with a wholesaler within ceramic tile manufacture.